PUMA’s mission is to be the fastest sports brand in the world. Through our endless pursuit to push the sports world forward, we are Forever Faster. Not fast. Faster. Faster is more determined. It trusts its instincts, not the rules. It’s brave. It’s confident. Faster reminds the world what it means to play. Then wins it all, breaks records, breaks them again, and takes a victory lap.Since its beginnings in 1948, PUMA has developed innovative performance products for the finest, fastest athletes in history, as well as countless amazing sports enthusiasts. From football to golf to motorsport to running, these individuals set world records, win medals, and define unforgettable moments that officially change the game. These powerful player-product combinations are icons of their generations. They are the personality and momentum behind the PUMA brand. These top athletes drive us forward. And together, we push sport forward.