Like the movie? Then subscribe to the Slavic World https://slavmir.tv/See also our past videos:about the Union https://youtu.be/DUwL4pdgHkgabout the money https://youtu.be/p8wt7VeIrkAabout the family https://youtu.be/yGTqWiwrQBQabout education https://youtu.be/jTYX6TQ9omkabout trap systems https://youtu.be/oEzkNNH-XQ8about how we turn into animals https://youtu.be/cTbXWQ94TWMSubscribe to channel "the Slavic World" on YouTube https://www.youtube.com/channel/UCqwMwPPSgWk73kK4QjGxpoQNow, in our country, probably, there are almost no people who at least once if did not buy, then at least once did not wear jeans. But just 40 years ago jeans were quite an outlandish garment for the majority of the population. In General, clothing is a rather conservative sphere of life. New items of clothing in the culture of peoples appear quite rare. But it is jeans, perhaps, a perfect example of how rapidly and deeply changing our lives. Initially being purely men's work clothes, jeans at the moment have become almost an integral part of any woman's wardrobe. Imagine, for example, in the 40s, even in America, the girls dreamed to buy a torn work pants port loader, it was almost impossible. Now it is commonplace for the vast majority of countries on the planet. On the mechanism of implementation of this garment are clearly visible methods of influence on the mass consciousness of both our and other peoples.But everything in order. For the first time jeans were made by the German immigrant from Bavaria Levi Strauss in 1853 in San Francisco as working clothes for farmers. The first batch of pants was made of thick canvas, that is, literally, the material intended for the manufacture of sails. The fabric was very strong, so the gold miners who flooded California at the time of the "gold rush"liked it. The first jeans were called "overalls Topless" and was more hygienic substitute to leather pants of loggers, miners and farmers. In the future, jeans were made not from canvas, but from a softer French material "denim", the name of which comes from the imprint on the rolls of fabric "serge de Nimes", that is, twill (cotton fabric with diagonal weave) from the city of Nimes, in France. The very word "jeans" comes from the word "genoese" (Genoese), that is, Genoese, originally from the Italian city of Genoa.Gradually Strauss invented the model was improved.So, after a short time after the appearance of jeans, consumers revealed a serious drawback – with the overall strength of the pants, pockets came off very quickly. Then the solution was proposed by the companion of Strauss - Latvian immigrant Jacob (Jacob) Davis. He came up with the idea to strengthen the pockets of jeans with rivets for horse harness. The idea gained considerable popularity and found application on all jeans. However, the first rivet was put on back pockets, and fly. The final "liquidation" of the rivet on the fly was carried out in 1941, after the then President of the company burned on the button, heated up when he was sitting by the fire. Rivets on the back pockets were also subsequently removed, because they scratched the furniture.The years went by, changed the cut, there were new manufacturers. In 1926 on jeans for the first time lightning. Despite the fact that the popularity of denim clothing has steadily grown, it is nevertheless all the years until the 30s remained strictly working clothes.A fundamental change in attitude to jeans occurred at a time when Hollywood embraced the boom in the production of "cowboy movies". Propaganda "guys from the Wild West" film and the media, who wore exclusively blue jeans, was of so powerful a character that fans of westerns from the East coast coming to the West, believed it necessary to buy a pair of jeans. As a souvenir! That is, for the vast majority of the US population until the mid-30s, blue pants from the West coast were if not a novelty, then not the most common thing. But the filmdid his job and jeans have become an ordinary part of the wardrobe for most men. I would like to note that at the same time with the help of cinema in fashion introduced female Smoking. This was done with the help of the most famous and beautiful Actresses who languidly smoked in the frame of almost every movie. More on that another time, but note that advertising in the media and in the movies has become a crucial factor in the popularization of jeans. It is clear that they themselves were quite a comfortable piece of clothing for people who perform heavy physical work in different industries, but the same workers on the East coast of the United States, and even more office clerks, traders and other categories of the population quite a do without them.And for the average American to become a consumer of blue pants from the West coast took more than one year of massive propaganda#jeans #changed #history