Gucci Made to Measure bottle exudes authority and sophistication. Presented in an understated slate and pearl grey palette, the bottle is crafted in stately haute parfumerie quality glass and bears a individually finished hand-brushed metal cap in the shape of the House's iconic Horsebit detail. Drawing from Gucci's heritage, the box is adorned with the Diamante pattern and a gold and gunmetal version of Gucci's signature Web stripe.In this compelling campaign, acclaimed actor, director and writer James Franco stars as the Gucci Made to Measure man.Throughout his career, Franco has turned to Frida Giannini for his personalized red carpet attire, not least in February 2011 when he hosted the 83rd Annual Academy Awards exclusively in Made to Measure."As I strive for excellence in all my endeavours, whether film, art or literature," says Franco, "I feel a natural connection to the Gucci Made to Measure connoisseur.