Love is a Four Letter Word", aka The Love Girls (1966) appears to be the first full-length film to show a fetishistic sorority initiation ceremony.The hazing includes bondage, blindfolds, ice rubbing, and hard spanking with a big sorority paddle. A sexploitation gem by Bob Cresse and R. L. Frost.They specialized in harsh grindhouse "roughies", but this obscure film is more of a dark psychological study of repressed desire