Director: Jonathan GlazerProducer: Nick MorrisCinematographer: Marcel ZyskindEditor: Paul WattsNotes:The town cryer that appears at the start of the video and whose image appears on the front cover of the single release is the the town cryer of Gloucester, UK Alan Mynott, who also happens to hold the world record for the loudest human voice.The actress who played the tragic and pitiful role of the binge drinking woman in the video was played by Scottish actress Kirsty Shepheard. For most of the video she was not putting on an act as she was actually drunk. You can read her profile at the IMDB.The video closes with her passing out on a bench near her home and dreaming of rolling down an unending golden staircase. As the location didnt have the look required for the staircase sequence, it was decided to replace the original with a golden CG staircase. In post production (undertaken by a company known as MPC), the sequence was camera tracked, and once the director had approved the look, the 15 shots were rendered. The falling woman was then restored from the original footage into the CG environment. The opening shot was particularly challenging involving seamlessly joining 3 separate takes into one smooth 10-second shot. Her shadow and reflections were added throughout the sequence to further place her in the scene.The promo video recieved its worldwide premiere on the UKs Channel 4 on 3rd February 2006 at 11.30pm GMT.